John Loyer, our CEO...

20+ years of extensive issue, program, and advocacy experience in international, federal, state, and local government affairs

John Loyer is a seasoned government relations executive with over twenty years of extensive experience in international, federal, state, and local government affairs. He has built a distinguished career as a lobbyist and strategist, renowned for his ability to influence public policy and drive impactful changes for industry-leading groups. With a unique blend of public policy analysis, strategic planning, and creative problem-solving skills, John has demonstrated a consistent ability to build government affairs functions from the ground up and navigate complex legislative landscapes to achieve tangible results.

Most recently, John served as the Head of North American Government and Public Affairs at Somfy Corporation, a multibillion-dollar French company recognized as a global leader in motors and automatic controls for openings and closures in homes and buildings. Since joining Somfy in 2022, John developed and launched a comprehensive government affairs program, working closely with industry associations and partners to support the company’s business objectives. His efforts have been pivotal in crafting and lobbying for the inclusion of automated shading language in key building codes, thus repositioning these technologies from luxury items to essential components for energy savings.  In addition to his corporate role, John hosted the nationally syndicated podcast “Political Shadings,” which enjoys a substantial following with six thousand five hundred monthly downloads. He also still serves as Vice Chair of the Board of Directors for the Attachments Energy Ratings Council and heads the organization’s Advocacy Committee, further demonstrating his leadership and expertise in the field.

Before his tenure at Somfy, John founded Loyer Consulting LLC in 2007, where he has provided strategic advocacy and lobbying services to a select group of clients. His consultancy has been featured in the Washington Post for its leadership in the small business sector. Notably, John played a critical role as the Principal Editor and Secretariat for the creation of the first internationally published building commissioning regulatory guideline. His work also includes co-authoring and lobbying for the successful passage of Chapter 5 of the 2012 International Energy Conservation Code (IECC), solidifying his reputation as a thought leader in government and regulatory affairs.

John’s extensive experience also includes serving as Senior Vice President of State and Local Government Affairs at the National Ready Mixed Concrete Association (NRMCA). There, he established and led a multimillion-dollar advocacy team, promoting the benefits of ready-mixed concrete and spearheading initiatives for the Build With Strength coalition. His innovative approach included engaging diverse stakeholders, such as fire safety advocates and labor unions, to build broad-based support for the industry. During the COVID-19 pandemic, John was instrumental in advocating for the construction industry, influencing thirty-seven Gubernatorial executive orders and CISA (DHS) to ensure construction was designated as an essential service.

Previously, as Director of State Relations at the American Institute of Architects (AIA), John oversaw legislative and regulatory efforts across all fifty state chapters. He championed and project directed the development of the International Green Construction Code and successfully lobbied for carbon neutrality laws in multiple jurisdictions, garnering support from major legislative bodies and organizations.  John’s career began with roles such as the 1st Program Manager of Government Affairs at Icynene Corporation, where he led global initiatives and authored key sections of the International Residential Code pertaining to unvented attics. At the National Association of Home Builders (NAHB), he served as the association’s first Energy and Green Building Advocate, crafting the Model Green Home Building Guidelines, which became the ICC 700 Standard.

In addition to his professional accomplishments, John has held positions such as Housing Commissioner for Arlington County, Virginia. His academic background includes an Advanced (graduate level) Diploma in Legislative Affairs from Georgetown University, a Master’s Degree in Music from McGill University, and a Bachelor’s Degree in Music from Mercyhurst University. He has shared his expertise as a guest lecturer at the University of Maryland School of Architecture and as an adjunct faculty member at Penn State University and Mercyhurst University.

John Loyer’s career is marked by a relentless drive to influence and shape public policy. His extensive network, strategic insight, and commitment to advocacy continue to make him a significant figure in government relations, advocating for progress and innovation in various industries.

John’s LinkedIn profile:

www.linkedin.com/in/johnloyer/

Our company’s Facebook page:

https://www.facebook.com/LoyerConsulting

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